The Younger Culture Prevails.

When the topic of current trends is brought up, it seems the only generation spoken about is ours, meaning the Teens to early Twenties. This includes anything from what we wear to the way we dance and generally, what's hot now.

Every trend has came to be through a steady process of Evolution. An example:
Oversized throwback jerseys lead to oversized tee shirts. A group of young artists named "Dem Franchize Boyz" lead to "The Pack" with their street single "Got My Vans On But The Look Like Sneakers" which inevitably provoked everyone to wear Vans. Vans lead to skinny jeans, Levis 501's and so forth. I, along with many other people, despised the whole "Jerk" sensation but I have to respect the process of evolution. The "New Boyz" will be around for as long as The Pack was alive and soon after that there will be a new sound, new dance, and new fashion trends.


If you look at who's been headlining different industries, it's the younger generation that are more popular. Taylor Swift is talked about more than Beyonce. Soulja Boy [Tell Em] made more headlines than Dr. Dre. All the major corporations and businesses have gotten on Myspace, Twitter, and Facebook because it's the most effective way to reach out to US, essentially. Everyone's attention is on us! The younger culture prevails.

Hummer was just sold for $150M. Nike bought Converse for $305M. I don't have too many friends that own a Hummer but on the other hand, can you name anybody that doesn't own a pair of Nikes or Chucks? My point is, in these years, we are able to manipulate what we want to see now and shape the evolution of what's going to pop off for the next generation. The age group 18-25 is an important demographic for politics and businesses. To a certain extent, WE RUN SHIT.


Shepard Fairey of Obey created an image of President Obama and we embraced it on T-shirts, bumper stickers, hats and all that. We created "Brand Obama". We played a large part in history by doing what we know best; creating a culture.

A lot of businesses and companies wouldn't be what/where they are right now if it weren't for us. I'll name just a few: Jamba Juice, Pinkberry/Yogurtland, The Hundreds, Supreme, Twitter, Apple, Anchor Blue, Jordan, New Era, Nike SB, Creative Recs, Twilight/ Harry Potter, Vans, G-Shock.... The younger culture prevails.


Posted by Dedan The Man